Circular Advantage

Circular Advantage

Accenture’s client experience and research show leading global companies are following the lead of innovative smaller enterprises, applying the circular economy as a framework for growth and innovation towards ‘Circular Advantage’. Accenture presents here five circular business models (Circular Supplies, Resource Recovery, Product Life Extension, Sharing Platforms and Product as a Service) and ten technologies—in particular ‘digital’ in the form of social media, cloud computing, analytics and mobility—are enabling speed and scale in ways not seen before. These business models and technologies are making possible a fundamentally ‘customer-centric’ approach to Circular Advantage beyond simply efficiency gains which require a new mindset amongst executives and a new set of capabilities at the intersection of strategy, technology and operations. To understand and capture the full business opportunity of Circular Economy, top executives need to ask themselves tough questions on the opportunity, value, capabilities, technology and timing of their investments on the journey to Circular Advantage.